Are Rimmel Apocalips worth the hype?

Rimmel Apocalips - 101 Celestial & 303 Apocaliptic - £5.99 - Boots - here

Hi lovelies, hope you're all okay. Today I'm sharing with you a new release from Rimmel. If you haven't heard about these then you must have been living under a rock because they really have taken the blogging world by storm and I honestly couldn't tell you any blogger that hasn't got an opinion (or a post) about them. I picked these up the day they were released which was about 2 weeks ago now I believe. I picked up two shades 101 Celestial which is a light plummy pink shade and 303 Apocaliptic which is a bright fuchsia pink. I know some bloggers picked up the whole collection but I just wanted to try a few first and see if I liked them or not.
Also I just thought I'd mention that I got a new camera you can see the picture above & the pictures from this post were taken on it, yay!So let me know what you think, I'm loving it so far.
As you know I am a massive fan of Rimmel and they are probably my favorite high street/drug store makeup brand, I pretty much love all of their products and over the last year or so I think they've really stepped up their game and have been releasing some really good products. Therefore when I saw these had been released I was quite excited too see if they were going to live up to the hype and be as good as people had been saying.
Firstly I would say that these products are good, the pigmentation of all of these products are pretty impressive and when I swatched them in store I was pleasantly surprised that there the pigmentation was across the board and there were no disappointments. Another great thing about these is the fact that they only with stand the texture of a gloss for a few minutes and then turn completely matte and therefore they are a good consistency to wear.
Basically Apocalips are the formulation of a lip gloss with the pigmentation and wear ability of a lipstick which is cool. Another thing about these is that they are fairly long lasting. I also love the concept behind the name of the product 'Apocalips' I often think that the name and marketing of a product are key to a products success and I also think the packaging is gorgeous, the bottle is quite a funny shape (almost rocket like) and I think they look really sleek and individual, I also think it's cool that you can see the shade through the bottom of the tube.
But, do I think these are the worth the huge amount of hype that they are getting in the blogging world? I personally don't know. I don't think they're bad products at all but I don't think they're amazing products either. I find the smell and taste of these products to put me off a bit and I don't think they're very smooth on the lips. I also think that they bleed really easily. And I would also say that because of their extreme pigmentation they are quite hard to wear, I would say that they are much better for nights out rather than day time wear because I think you'll find that they end up half way across your face.
I would also say that because of the huge amount of hype these products have received they're not really going to ever be able to live up to it, yes they're good but the way that people are going on about them kind of makes you think they're going to be amazing and ground breaking and in all honesty I just think they're good.
Overall I like these a lot, I do think i'll pick up a few more shades, I really want to try the more nudey shades and I think 'Big Bang' is the most perfect red and will be amazing for more daring days and nights out but I absolutely hate the smell of these products and it does put me off a little bit. If you haven't tried them then you should definately pick some up, I don't know anybody who hates them and would never wear them I just think they are a little big over-hyped, although the pigmentation and lasting power of these is pretty impressive. What do you think of the Rimmel Apocalips? Are they worth the hype? xxx